Brand Development

The power of a business can be found in the story it nurtures.
Brand development is an essential stepping stone for a business that
would like to stand out from the crowd.

 
 

The Process

  • To kick things off, we’ll begin with a few quick steps:

    • We’ll send over a project agreement for review and signature

    • A deposit is required to secure your spot in our schedule

    Once these are complete, your project officially begins!

  • Goal: Understand your business, audience, and vision.

    What We’ll Do:

    • Conduct a kickoff call

    • Review your business goals and positioning

    • Analyze competitors and industry landscape

    • Define target audience and brand personality

    What We Need From You:

    • Completed brand questionnaire

    • Any existing brand materials

    • Examples of brands you like/dislike

    • Access to key stakeholders for input

    Deliverable:

    • Brand strategy summary (tone, positioning, direction)

  • Goal: Establish the visual foundation of your brand.

    What We’ll Do:

    • Create mood boards exploring visual directions

    • Present 2–3 distinct creative routes

    • Refine chosen direction based on your feedback

    What We Need From You:

    • Clear feedback on preferred direction

    • Notes on what resonates (and what doesn’t)

    Deliverable:

    • Approved creative direction (colors, typography, style)

  • Goal: Develop a unique and versatile logo system.

    What We’ll Do:

    • Design initial logo concepts (typically 2–3 options)

    • Refine selected concept through revisions

    • Ensure scalability and usability across platforms

    What We Need From You:

    • Consolidated feedback from decision-makers

    • Timely responses to revision rounds

    Deliverable:

    • Final logo suite (primary, secondary, variations)

  • Goal: Build a cohesive visual identity beyond the logo.

    What We’ll Do:

    • Define color palette and typography system

    • Develop supporting elements (patterns, icons, imagery style)

    • Apply branding to key touchpoints (e.g., social, stationery)

    What We Need From You:

    • Input on application needs (where the brand will be used)

    • Approval of design elements

    Deliverable:

    • Complete visual identity system

  • Goal: Ensure consistency and usability of your brand.

    What We’ll Do:

    • Compile brand guidelines document

    • Provide final files in all necessary formats

    • Walk through how to use your new brand assets

    What You’ll Receive:

    • Brand guidelines PDF

    • Logo files (AI, EPS, PNG, SVG, JPG)

    • Font recommendations/licensing guidance

    • Color specifications (RGB, CMYK, HEX)

    • Primary communication via email or preferred platform

    • Feedback windows: 2–3 business days per phase

    • Consolidated feedback is required for each round

  • Timeframe: 2-3 weeks
    Pricing: $800